The project will speak to both Transportation and Industrial Design disciplines and will focus on all aspects of the real world design process.
Invincible Boat Company is a premium high-performance saltwater fishing boat brand. It is headquartered in Opa Locka, FL with over 260 employees. Invincible’s current product portfolio includes nine semi-custom models ranging from 33’ to 45’ in both mono hull and catamaran designs.
The challenge will be “To address the challenges of the mobility compromised to fully enjoy the exhilarating experience of salt water fishing”, as well as broadening the brands high end appeal by providing design and technologically inspired support capabilities and functions.
Art + Design
Transportation Design [BS]
Justin Hornback is a Transportation Design student. His projects cover a variety of focuses around transportation, with latest being an assisted-mobility project. His goal is to integrate the thinking and problem solving of industrial design with the emotional approach of transportation design.