In the fast food industry, there is a lack of concern among brands for their policies, their treatment of animals throughout their supply chains, and the extent of their environmental effects. They have made record profits at the expense of animals, workers, farmers, public health, and the environment for too long. Because of this, I have designed the branding and promotional materials for Powerbite.

Powerbite is a vegan fast-food restaurant designed to be tasty, sustainable, and affordable for fast-food eaters, environmentally conscious individuals, and vegans. The brand personality and advertisements demonstrate that plant-based fast-food outlets can be as attractive as their meat-based counterparts. With a fresh approach, Powerbite showcases that a positive change in the fast-food industry is possible while still giving fast-food customers a familiar environment and language.