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Swedish Fish, A Journey

Kate Roggow

Swedish Fish, A Journey is a scanography project designed to capture and reinterpret the Swedish Fish brand. By utilizing texture, depth, typography, and commercial imagery, this project explores the unique characteristics of scanography. Particularly the scanner’s shallow depth of field to produce striking visuals that align with the brand’s identity. The creative process focused heavily on emphasizing texture, layering, and intricate patterns to evoke the playful and recognizable aesthetic of Swedish Fish. All elements in the compositions were carefully selected and scanned using a high-quality scanner. Through the approach, the project showcases the technical possibilities of scanography and reinforces the nostalgic and iconic presence of the Swedish Fish brand in a fresh and immersive way.

Major

Graphic Design

Department

Design

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