Hawaii is rich in culture, beauty, and community—but rising living costs have forced many locals out. The Kings will be a professional NFL team, grounded in Hawaiian identity, could unite locals and those who’ve had to leave, creating pride and connection through football.

Football already resonates deeply in Hawaii, reflecting Polynesian values of strength, teamwork, and ohana. With intentional design, the team’s brand can share the Aloha spirit—through logos, uniforms, and community events—celebrating heritage both locally and across the NFL.

The Honu, Hawaii’s sea turtle, symbolizes the journey home. This team would be more than a franchise—it would be a symbol of belonging, hope, and a future where Hawaii welcomes its people back with open arms.