Looped is a graphic design-led fashion activism campaign that challenges the
environmental and social harm caused by fast fashion. As the industry fuels
overconsumption and generates 92 million tons of clothing waste annually—while
exploiting underpaid labor in unsafe conditions—Looped responds with a bold
alternative: a brand rooted in ethical design, upcycling, and creative reuse.

Through visual storytelling, strategic branding, and digital engagement, Looped
redefines secondhand and repurposed fashion as stylish, conscious, and worth
celebrating. Every garment saved, every ethical choice made, and every shift in
perception brings us closer to a more sustainable future. Looped exists to disrupt
harmful design narratives and close the loop on waste—proving that fashion can be
both trend-forward and planet-friendly.