Youphoria is a more efficient way of shopping and aims to make yourself the priority again. It leverages the technical abilities of online shopping combined with the best of instore retail shopping, aiming to create an enjoyable, stress free experience that empowers women. Users are able to browse clothes online and set up and book a fitting room where all their items will be pulled for them to try on. This provides a frictionless experience where the downsides of both physical and digital shopping are minimized and the benefits are maximized.