Mugler, is a French fashion and fragrance brand founded by the designer Thierry Mugler in 1974. Mugler
is renowned for its bold, avant-garde designs that often push the boundaries of fashion and incorporate elements of fantasy and futurism.

Various material swatches that featured many futuristic elements, such as reflectivity and abstract geometric patterns were used to create backdrops for the photos. In addition to that there was a doll used to mock some unrealistic standards, set by the modeling industry. The doll is wrapped in ace bandages to add texture and to mimic pieces designed by Mugler. Text was added digitally to re-emphasize the company branding while also adding depth to the photos